My Experience

The image above displays my first attempt at creating a new logo for Central Iowa Sports for their “Fall Brawl” that occurs every September for Fast Pitch. This design was created by using Adobe Illustrator. I incorporated some things they had done in the past, like the baseball bats, along with the leaves to represent the timing of the event for the fall season. I used both of the original CIS and USSSA logos that are required to be included within the design. Our goal was to use only three colors and have a consistent balance with those, but to expand on our font.

The social media picture displayed above is the #MondayMotivation Central Iowa Sports posts every week with an inspirational quote. I used Canva to create this with simple changes to make the wording stand out to the readers and posted to our social media platforms–Instagram, Facebook, and Twitter.

The above logo is one of my ideas/designs created through Adobe Illustrator for one of the Fastpitch events coming up for the fall of 2021. The name of the event is September Showdown–I chose to use the fire to show the heat of the event and used the baseball helmets to be pushing against each other to represent part of the name for “showdown.” I used fall colors for this as well, which matched for the fire in the background.

The logo above was a creation possibility for this upcoming fall as well. One of the events is called “Super Hero Shootout.” My idea was to use Captain America’s shield, since he’s a hero, and make it a target, too. I wanted to have baseball incorporated within it, so that’s where it fits in for going through the target for the “shootout” part of the logo. I also have the two logos for Central Iowa Sports that are required in the circles as well to not distract from the artwork.

“GAME DAY” was a design intended to be posted on the Saturday the tournaments began for the weekend of May 15-16, 2021. This was used to show the events for that weekend, including May Madness and Primetime Showtime. This advertisement was posted to Instagram, Facebook, and Twitter the morning of the tournaments starting on that Saturday to promote them and get the families excited!

This is another #MondayMotivation used for the week of 5/24/21 on the social media sites of Twitter, Instagram, and Facebook to use an inspirational sports quote for Central Iowa Sports followers. The goal is to keep them simple, yet effective in making the viewers feel that CIS wants kids to attain their goals through our program and tournaments.

Above is the second design idea I came up with for the Fall Brawl tournament that is coming up for CIS and USSSA events this fall. I used the leaves to represent the season of fall (as I have been with other ideas), the bats for the sport of fastpitch, and the colors to also remind people of fall and to make the name stand out.

This design above is another #MondayMotivation that was designed for the week of 6/7/21. I found the quote online that, again, relates in someway to sports and was used as an inspirational quote to be posted to our Facebook, Twitter, and Instagram pages.

The two pictures above were the biggest part of my internship. These are described under our “MVP Profiles,” which are nominations for the Most Valuable Players on both the baseball and fastpitch teams. My main job was to use these two templates for the boys and girls to continually add their names, teams, age and division, favorite athlete, favorite food, most memorable moment of the season, and then a picture of that player to our MVP website for others to view!

Above is the social media post that I collaborated with my work supervisor on! Our goal was to create a post that gave to examples of chosen players to be MVP’s of the week to promote signing up for MVP registration and to get the parents/players excited for the end of the summer season tournaments.

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Above is a second draft as a possibility for one of the Fastpitch tournaments coming up this fall through CIS. My goal was to make it fun for the players and kids since the title included superheroes in it! I used tracing methods to find cartoons and mimic them onto here.

Another tournament that I had previously been designing before (above), had a couple drafts. This is the second draft I created to show another way that this tournament could be resembled and add some of the past design within it (the orange splatter background behind it).

Cardinal & Gold Club (Advertising Agency Club through ISU)